masthead: the masthead is large and bright and symbolic of the magazine.this is an eye catcher to the readers.

notice over the mast head there is a plug that tells you how the magzines aim is to review and rate the best music which gives you a sense of pride because when you buy this magazine your into the best music at that time.

large picture: the picture is of a famous band member and is pointing and looking at the reader which could be part of the text next to the picture .



notice in the text next to the picture the word free is high lighted in red and this stands out from the rest and is a selling point of the magazine.



there is also another plug on the kaiser chiefs and the aim of this plug is to show you an interesting story or interview which will be inside.

notice how it is highlighted and dramatically stands out from the rest of the magazine this brings your attention to it and lets you know a little bit about a story but only the topic making you want to read more.